• Marketing is arguably the number one business challenge and is especially important today when most care providers cannot rely on a stream of new referrals from social services sources but must actively compete for their share against everyone else in the marketplace. We appreciate that in prioritising all the other pressing tasks confronting managers and owners, marketing is often a much-neglected activity but that simply results in reduced profitability as running costs remain basically static whether the service is full or not.
  • There is no denying that this is a tough era for private sector care providers but there is much that can be done to put a business in a better position to grab a bigger slice of the action. To that end we often help clients devise effective marketing strategies that generate increased occupancy and maximise income.